Figures released by
the Federal Chamber of Automotive Industries (FCAI) show 55,500 motorcycles,
scooters and all-terrain vehicles (ATVs) were sold in the six months to the end
of June - a 14 percent decline compared to the same period in 2008.
"This result
reflects the impact of broader economic conditions," FCAI Chief Executive
Andrew McKellar said. "Motorcycle sales are now at the level we would
expect them to be and are broadly consistent with the trends in new car
sales."
Road bikes lost only
13.4 percent of sales compared to last year, with 20,763 sales. Scooter sales
fell 29.3 percent. Cruisers remained the strongest selling road bikes with 22.5
percent of the market followed by 250s on 15.5 percent and supersport bikes on
12.5 percent. Interestingly, Suzuki, with 3563 sales, actually led the road bike
market in front of Harley-Davidson with 3548 sales, with Honda third on 3477.
So… yes, sales are
down and there is clearly more pain to come by way of unemployment, although it
looks more like 7.5 percent rather than the 11 percent the Americans expect.
But all the Hanrahans who reckoned we were “rooned” might like to have a look
at the general economic indicators.
The
Westpac-Melbourne Institute index of consumer sentiment rose by 23 percent in
the past couple of months, to its highest level since December 2007. New
Housing loans are at a 16 month high. House prices are up everywhere but Perth.
And the Reserve bank’s estimate that real gross domestic product would shrink
by 1 percent in 2009 is about to be revised – probably to growth of half a
percent.
Things are tough in
the rest of the world, true. But Australia, probably more by luck than good
management, has avoided the worst of the recession.
Most of the
motorcycle industry seems to agree.
“All things
considered we're doing quite well,” says Harley-Davidson’s Adrian O’Donoughue.
Honda’s Tony Sesto reckons that “for the remainder of the year, we have a
couple of all-new bikes to look forward to” and that will stimulate sales. For
BMW, Cameron Cuthill sees that “the outlook for the remainder of the year looks
very positive”. Over at Triumph, Mal Jarrett is “particularly pleased to be in
a positive position, given the current economic climate”.
Obviously I can’t
see the future, but the glimpses I get are pretty positive. I’m going to stop
worrying, and I’m going to book a doozy of a holiday.
Want to join me?
Peter “The Bear” Thoeming
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