BSA Australia launches new website revealing models, pricing and dealer network.
The reborn British marque BSA Motorcycles has taken another step in establishing itself locally with the launch of a dedicated BSA Australia website, providing riders with a central hub for model information, pricing, dealerships, apparel and accessories.
The new site – available at bsacompany.au – brings together everything prospective buyers and enthusiasts need to know about the modern BSA range now being offered in Australia. It includes detailed information on the motorcycles currently available locally, recommended retail pricing, dealer locations around the country and an expanding catalogue of official merchandise.
BSA will officially launch in Australia in mid-2026 and motorcyclists can register their interest here: CONTACT US – BSA Motorcycles
The range includes:
- BSA Goldstar 650 from $12,249 ride away
- BSA Scrambler 650 from $11,799 ride away
- BSA Bantam 350 from $7590 ride away
At the centre of the range is the company’s modern interpretation of a classic British single – the Goldstar is a retro-styled roadster powered by a 652cc liquid-cooled single-cylinder engine. The design deliberately echoes the look and stance of historic BSA machines while incorporating contemporary engineering, electronics and emissions compliance. It’s a formula that has proven popular in overseas markets and one that fits neatly into the growing demand for retro-inspired motorcycles.
The Australian website provides an overview of the model along with specifications, colour options and local pricing. It also links directly to authorised dealerships, allowing riders to locate their nearest showroom as the national dealer network continues to expand.
Jeff Leisk, Managing Director at Leisk Moto Imports, the official BSA importer and distributor for the Australian market said:
“We are honoured to represent such an iconic heritage brand. BSA has a proud history and an exciting future.
“Our focus is to build a professional national dealer network and connect meaningfully with the dedicated BSA community across Australia. We look forward to supporting our dealer partners and delivering an exceptional ownership experience for Australian riders.”
Alongside the motorcycle listings on the website, it features a dedicated section for genuine BSA riding gear and lifestyle apparel. Jackets, helmets, gloves and casual clothing are all included, reflecting the brand’s effort to recreate the full ownership experience around the modern BSA name.
Another useful addition is the accessories catalogue, which outlines factory options available for the bike. These include items aimed at both practicality and styling – allowing owners to tailor their machine to suit commuting, touring or weekend rides.
The launch of the website also coincides with an increasing social media presence for the brand locally, with BSA Motorcycles Australia now active on Facebook at this link and Instagram at this link. The page is expected to provide updates on new model announcements, dealership news, events and rider community activity.
For riders with long memories, the revival of the BSA name carries considerable historical weight. The Birmingham Small Arms Company was once the world’s largest motorcycle manufacturer, producing machines that became icons of British motorcycling. While the modern operation is very different from the original firm, the styling and character of the new machines clearly draw inspiration from that heritage.
With the Australian website now live and dealerships beginning to appear around the country, the groundwork is being laid for BSA’s renewed presence on local roads.
