Thousands of Harley-Davidson riders across Australia and New Zealand have joined forces for the inaugural United We Ride event, raising $150,000 for The Salvation Army.
Harley-Davidson’s first United We Ride – National Harley Day saw more than 2900 riders and Harley Owners Group (H.O.G.) members take to the roads on 6 September, 2025, in a coordinated ride from dealerships across both countries.
The event was designed to celebrate the freedom of motorcycling while highlighting the strong sense of community that defines Harley-Davidson ownership. Riders collectively covered more than 241,000km and raised significant funds to support The Salvation Army’s frontline programs.
Nigel Keough, Managing Director of Harley-Davidson ANZ, said the turnout exceeded expectations. “The overwhelming support for our first United We Ride is a testament to the passionate community that defines Harley-Davidson. We are incredibly proud of our riders for not only celebrating the freedom of the ride but for also making a real difference for local communities.”
The Salvation Army welcomed the support, with Major David Collinson noting the impact the funds will have. “We are so grateful for Harley-Davidson and the amazing motorcycling community across ANZ. The funds raised will directly benefit our frontline programs, helping those who need it most,” he said.
Donations remain open until 12 September at unitedwerideanz.com. More information can be found at harleydavidson.com/au and salvationarmy.org.au, or by following @harleyaustralia and @salvosau on social media.
