Record global sales mark milestone year for Royal Enfield.
Royal Enfield has recorded its highest-ever annual sales, surpassing 1.2 million units globally for the financial year ending March 31, 2026, marking the second consecutive year the brand has crossed the one-million mark.
The milestone reflects strong growth across both domestic and international markets, with Indian sales reaching 11,07,343 units and exports climbing to 1,31,316 units. The Asia Pacific region also contributed to the result, recording year-on-year growth of 8 per cent.
International markets played a key role in the expansion, with sales rising 23 per cent to 1,31,316 units, driven by sustained demand and a broadening global presence across more than 80 countries.
Speaking about the performance, Manoj Gajarlawar, Business Head for Asia Pacific markets – Royal Enfield, said, “Every year at Royal Enfield, we try to raise the bar a little higher than before, and this time was no different. We delivered our second consecutive year of over one million motorcycle sales, crossing 1.2 million units, our highest-ever annual performance in India.
“In the Asia Pacific region, we achieved a sustained growth momentum of 8% growth as we celebrate 125 years of Pure Motorcycling makes it even more meaningful. In the APAC region, we continue to focus on deepening our presence in 14+ markets that we are present in.
“Equally important is the strength of our riding community, which continues to grow with our rider engagements and differentiated experiences across the region. As we move into the new financial year and continue our 125th year journey, we will continue to offer world-class global motorcycles and build our community even stronger than it is today.”
The 2025–2026 financial year also marked a significant milestone for the company, celebrating 125 years of production. The brand commemorated the anniversary with new models and special editions, including the Classic 650 125th Anniversary Special Edition, Himalayan Mana Black Edition and updated Bullet 650.
In the Asia Pacific region, Royal Enfield continued to expand its footprint, entering new markets including Hong Kong and Taiwan, while strengthening its presence through new showroom openings and partnerships.
The company also highlighted a number of awards across the region, with models such as the Super Meteor 650 and Guerrilla 450 recognised in Thailand and Malaysia, alongside success in custom build competitions.
Further growth has been supported by expanded rental and touring operations, with more than 400 motorcycles now used by tour and rental operators across markets including Australia, Japan and Thailand.
Royal Enfield also continues to invest in rider engagement through organised rides and events, with more than 55 official communities across the Asia Pacific region and over 15,000 riders involved in brand-led activities.
With strong sales momentum, expanding global reach and a focus on community-driven experiences, Royal Enfield’s growth trajectory shows no signs of slowing as it moves into its next chapter.
