Harley-Davidson has elected its new local top bloke. Paul Skarie has got the top job.
In his role, Skarie will provide senior leadership and direction across operations within the two countries and manage the Harley-Davidson leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities to expand the company’s presence in both Australia and New Zealand.
Skarie joined Harley-Davidson in 2007 and in the last 11 years he has played an instrumental role across the company, holding positions in the U.S. market and Global functions, including Director of Regional Sales, Director of Dealer Developments, Director of Retail Development, Director of Integrated Consumer Experiences and Director of Parts and Technical Service.
Marc McAllister, Vice President and Managing Director, International Markets says, “Australia and New Zealand are important markets for Harley-Davidson. As mature markets, the characteristics are similar to the U.S. This represents a great opportunity for Paul to bring his deep experience in U.S. field sales leadership, dealer development and service to Australia and New Zealand.”
As the new Managing Director, Skarie will work alongside the global Harley-Davidson team to continue to develop and build the next generation of riders in Australia and New Zealand.
“Our existing riders play a huge role in fostering and helping the next generation of Harley riders understand how amazing life can be on a Harley-Davidson motorcycle. We are a brand built on freedom, and with the incredible riding roads in Australia and New Zealand, and our 100-year heritage here, I couldn’t think of better place to bring new product to market and help build the brand for the future,” says Paul Skarie, Managing Director, Harley-Davidson Australia and New Zealand.