Royal Enfield is a motorcycle manufacturer which has been around for many decades… and it started out producing an even older model from the original plans. Not anymore: its Interceptor 650 recently became the most popular middleweight in the UK, selling more units in June than any other model.
Here in Australia the Interceptor, Continental GT and Himalayan have done very well for the Indian manufacturer.
Sales of Royal Enfield machines in many markets has doubled in recent years. Overall the company has been growing at 40 per cent for the last five years.
More from the press release…
Bangkok, 07 Aug 2020 : Continuing to dominate the middleweight motorcycling segment (250cc-750cc), Royal Enfield added yet another feather to its cap as the Interceptor 650 and the Himalayan achieved new records in the UK. Royal Enfield’s quintessential, modern classic roadster, the Interceptor 650 has been the best selling motorcycle in the UK for June 2020 (as per MCIA data for the more than 125cc motorcycles category). The Interceptor 650 has also been the highest selling naked style motorcycle in the UK for the last 12 months (as per MCIA data from June 2019 – June 2020), along with the Royal Enfield Himalayan at No.4. This is a remarkable feat, and a first-of-its-kind by any Indian two-wheeler manufacturer, selling in the UK.
Speaking about this achievement Vinod K. Dasari, CEO Royal Enfield said “Our vision is to expand and lead the middleweight motorcycling segment across the world. Towards this vision and further strengthening our position as a truly global brand, Royal Enfield has been consistently focusing on widening its footprint in international markets and creating engaging experiences for enthusiasts. Since its launch, the Interceptor 650 has been gaining momentum among consumers, and has won several awards globally. Dominating the mid-segment in the UK for a year, is a truly remarkable achievement that we are very proud of. We are equally delighted with the success of our adventure-tourer Himalayan which has been among the top 5 best selling middle-weight motorcycles in the UK consistently over the last 12 months. This response from our customers in the UK has propelled Royal Enfield to become one of the fastest growing motorcycle brands in the UK”
The Twins have contributed to the success of Royal Enfield in the APAC region too since their launch. The heritage-inspired two cultural icons from the 1960s deliver oodles of torque across the power-band coupled with a unique burbling exhaust-note, bringing to life the pleasure of pure motorcycling across any and all riding situations. Across markets, customers have cherished their association with the Twins.
Launched in September 2018, the Interceptor 650, the quintessential roadster, soon shot to popularity across global markets. Underpinned by an ethos of fun and approachability that make for pure riding experiences, the Interceptor 650 has emerged a true world-beater by winning several awards and accolades including Indian Motorcycle of the Year 2018, MCN’s Best Naked Motorcycle of the Year 2019 and several other top honours. In India the Interceptor 650 has won almost all awards in its category, and has performed exceedingly well. Since its launch, the upper end (500cc and above) of the mid-sized motorcycling segment has grown over four times, between FY 2019 and FY 2020.
The Royal Enfield Himalayan has redefined adventure touring in India and across the world, and managed to carve a niche within the adventure touring segment. Inspired by Royal Enfield’s 60 years of enduring history in its spiritual home – The Himalayas – the motorcycle has been an accessible and engaging option for riding enthusiasts.