Motorcycle sales soften slightly in 2025, off-road steady and scooters grow.
Australian motorcycle sales eased slightly in 2025, with new figures showing a modest overall decline but pockets of resilience across key segments of the market.
Data released on 8 January 2026 shows a total of 92,967 motorcycles and off-highway vehicles were delivered to Australian customers during 2025, representing a 1.3 per cent decrease compared with 2024.
Off-road motorcycles remained a bright spot, with 41,190 units sold, effectively flat year-on-year and up by 12 units compared with the previous year. Road motorcycle sales, however, fell 3.6 per cent to 33,018 units, while scooter sales bucked the trend, increasing 3.8 per cent to 4,933 units.
Sales of off-highway vehicles (OHVs) declined slightly, with 13,826 units delivered in 2025, down 1.4 per cent on 2024.
According to the figures, Yamaha was the top-selling brand overall, followed by Honda and Kawasaki.
Federal Chamber of Automotive Industries chief executive Tony Weber said the result reflected ongoing pressure on household budgets.
“While total volumes softened slightly, it is encouraging to see resilience in parts of the market, particularly off-road motorcycles and scooters,” Mr Weber said.
He also highlighted the broader role motorcycles can play in Australia’s transport mix, particularly in urban environments.
“Road motorcycles and scooters are an efficient and cost-effective means of transportation, especially in high-density metropolitan areas,” he said.
“With around 10 per cent of Australians holding a motorcycle licence, there are opportunities to see an increase in motorcycle sales for on- and off-road riding.”
Looking ahead, Mr Weber said riders could expect a steady flow of new and updated models arriving in showrooms, as manufacturers continue to invest in innovation, safety and performance.
It is important to note that the figures released only relate to motorcycle manufacturers and distributors that are members of the FCAI. They do not include sales from several major players in the Australian market, including CFMOTO (distributed locally by Mojo Motorcycles) and Royal Enfield (distributed by Urban Moto Imports), meaning overall motorcycle sales volumes are likely higher than those reflected in the FCAI data alone.
