UNITED WE RIDE

Harley-Davidson and The Salvation Army have joined forces to celebrate United We Ride across Australia and New Zealand.

Harley-Davidson and The Salvation Army are calling on all riders, seasoned veterans and new enthusiasts to join the ride and celebrate United We Ride across Australia and New Zealand on 6 September 2025, with all rides rolling out at the same time (9am West Coast, 11am East Coast and 1pm New Zealand).

United We Ride – National Harley Day will bring together Harley-Davidson owners, H.O.G. Chapters, motorcycle enthusiasts and dealer communities from across Australia and New Zealand for a show of solidarity. The ride is more than a celebration of freedom and community – it’s a rallying call to help drive real and lasting change.

The event will have a meaningful charity component in aid of The Salvation Army. Every registered rider will contribute to raising awareness and funds for those who need it most. Whether it’s emergency housing, crisis support for women and families, or financial counselling, the event will directly support The Salvation Army’s frontline programs, offering vital services and support to thousands of Australians and New Zealanders experiencing hardship.

Gary Masters from the Salvation Army (L) and Nigel Keough from Harley-Davidson
Gary Masters from the Salvation Army (L) and Nigel Keough from Harley-Davidson

Riders can register and raise funds via  www.unitedwerideanz.com, with contributions accepted all the way up to the event on 6 September. Those who raise the most will be in with a chance of winning a prize pack that includes a Harley-Davidson X350 and a range of gifts from partners such as Quadlock, the Australian Motorcycle Grand Prix, Michelin Tyres and Allianz Roadside Assistance.

Nigel Keough, Managing Director, Harley-Davidson ANZ said, “We’re incredibly proud to announce a partnership between Harley-Davidson ANZ and The Salvation Army under the United We Ride banner. This collaboration is all about bringing our passionate Harley-Davidson riding community together for a greater purpose.

“On the 6th of September, riders across Australia and New Zealand will take to the roads as a unified force in support of the vital work done by The Salvation Army. It’s a day to not only celebrate freedom and riding but to lend a hand to those doing it tough.

“It’s not just about motorcycles-it’s about momentum for change. Whether you’re a rider or a supporter, we invite everyone to be part of this movement.”

Whether riding solo or rolling in with a crew, riding a Harley-Davidson or something else, all are welcome to register at www.unitedwerideanz.com to help make “United We Ride” a memorable event.

For more information on the event you can visit harleydavidson.com/au or salvationarmy.org.au or follow on social media @harleyaustralia @salvosau

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